4 ppc tactics to ensure you meet & exceed your plan
in this column, we routinely write about some fairly advanced topics: next-level optimization, automated bidding algorithms, hyper-targeted search campaigns, paid vs. organic search, etc. lost in all this is the underlying discussion around the need to hit your financial goals.
ppc ready to meet high summer demand
public power corporation, greece’s largest electricity producer, said it will be able to meet increased demand during the summer months.
using personification to boost your ppc ad's ctr
personification works wonders in mass media advertising, sales letters, and poetry. so why not pay-per-click advertising? learn how testing a more personified version of your ppc ads might just result in a big win for your product or service.
google tests "ads related to" notation above ppc ads
google is testing the insertion of a new line of text located above the top block of paid search advertisements. the "ads related to" notation appears for certain search queries. a similar test appeared last year but was never fully rolled out.
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