google tests "ads related to" notation above ppc ads
google is testing the insertion of a new line of text located above the top block of paid search advertisements. the "ads related to" notation appears for certain search queries. a similar test appeared last year but was never fully rolled out.
ppc ads: testing user reviews to increase ctr
robust user reviews and the inclusion of reviews and other user generated content increases conversions. so can we use that dynamic for ppc ads as well? yes we can! here’s how you can give your ppc ads a performance a boost.
how to maximize your ppc roi
whether you are working with a smaller budget or simply looking to cut down costs, spending your ppc budget wisely is more important than ever. instead of simply pausing your campaign or lowering your daily budget, try thinking smarter and following the tips included below to keep costs down and conversions up!
court ends ppc workers’ benefit
public power corporation (ppc) employees and pensioners who have enjoyed 80 percent discounts on their energy bills for the last few decades may lose this privilege following a legal ruling prompted by a complaint filed by a public sector watchdog.
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